THE MARKETING MIX: THE 7P'S
DEFINITION: The term marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. the marketing mix for physical goods is generally accepted to be made up of four parts. (the 4 p's), namely: product, price, promotion and place. with services included there are three other namely: people, process, physical evidence. which makes it the 7p's.
DEFINITION: The term marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. the marketing mix for physical goods is generally accepted to be made up of four parts. (the 4 p's), namely: product, price, promotion and place. with services included there are three other namely: people, process, physical evidence. which makes it the 7p's.
PRINT!
Posted by: ebitnow.com | 01/14/2010 at 12:36 PM