PHYSICAL EVIDENCE:
organisation products and service. the physical evidence of the marketing mix refers to the tangible expression of a product and how it is purchased and used by the customer. tangible form example: train tickets, bank statements etc... first direct provide its customer with a good service, they use real people for their customer services not machine, and they do it to their best. customers drop comments on their web telling others how good they were to them. thats a very good feed back from customers , althoug physical evidence is not very important to them since they operate only on internent and telephones.
place of availability: where the service is for the customer to reach out, how available it is for the customer. their serevice is made available to their customers on the internet and phones.
facilities: permanent or temporary commercial or industrial property such as building, plant, or structure, built or established for the performance of one or more specifi activity or fuction.first direct dont have a branch or an office to go to, they do their business on the internet and telephones.
ambience: it consists of the mood, quality, and also atmosphere of the business.
layout: how planned the business is to run and how it goes. they have a very goo business layout which is well functioned and widely used.
organisation products and service. the physical evidence of the marketing mix refers to the tangible expression of a product and how it is purchased and used by the customer. tangible form example: train tickets, bank statements etc... first direct provide its customer with a good service, they use real people for their customer services not machine, and they do it to their best. customers drop comments on their web telling others how good they were to them. thats a very good feed back from customers , althoug physical evidence is not very important to them since they operate only on internent and telephones.
place of availability: where the service is for the customer to reach out, how available it is for the customer. their serevice is made available to their customers on the internet and phones.
facilities: permanent or temporary commercial or industrial property such as building, plant, or structure, built or established for the performance of one or more specifi activity or fuction.first direct dont have a branch or an office to go to, they do their business on the internet and telephones.
ambience: it consists of the mood, quality, and also atmosphere of the business.
layout: how planned the business is to run and how it goes. they have a very goo business layout which is well functioned and widely used.
Great theory...link to FD?
Posted by: ebitnow.com | 01/14/2010 at 12:32 PM